The SDP has the ideas. Now it needs to grow.

I'm Eleanor Rofe and I'm standing to lead the party.

Launch video, captions on

This week: Funds & FundraisingSurgery Sun 4 Oct, 7pm

Building A Britain That Can

Britain used to be a country where people could. You could get a home, raise a family, trust our institutions. You could even turn on the heating when you got cold.
But now, we've become a Britain that can't. You can't buy a home, can't get a doctor's appointment, can't rely on the police, can't speak your mind.
The SDP will rebuild a Britain that can. We won't claim that's easy, but it is possible. We can create a future where young people can build good lives, where business can thrive and the state is competent.

A Britain that can needs an SDP that can.

The legacy parties are incoherent and distrusted. The insurgent parties have grown fast on the wrong foundations. Britain now needs the SDP to step forward.

Our philosophy

William Clouston interviews me

Interview clip, 20–30 sec (placeholder at launch)

“[Quote from interview]”

Watch the full interview

My goal is for the party to become a political home for the millions of people in Britain without one.

Read the ambition

My plan, week by week

Six areas, one a week, each with a live surgery.

Week 1, Sun 4 OctThis week
Funds & FundraisingHow do we reinvent political fundraising so money brings opportunity, not scandal?
Week 2, Sun 11 OctComing up
Communications & BrandHow do we turn ideas into connection, trust and votes?
Week 3, Sun 18 OctComing up
Membership & Regional GrowthHow do we build belonging and purpose in every region?
Week 4, Sun 25 OctComing up
Campaigning & CandidatesHow do we find the best candidates and pick the right fights?
Week 5, Sun 1 NovComing up
Party OrganisationHow do we build a party that can move fast and keep listening?
Week 6, Wed 4 NovComing up
Policy & Political IntelligenceHow do we become the sharpest, most coherent party in Britain?

See the plan

Most of my work has involved analysing an organisation or idea, working out what matters, and turning it into something people can understand and support.

Around £150m raised by companies I’ve helped fundraise
Helped build the world’s largest student film festival